Introducing the Rosie x Konges Sløjd Collection – a limited-edition designer kidswear collaboration between Konges Sløjd and British supermodel Rosie Huntington-Whiteley. Inspired by Rosie’s own journey through motherhood, this exclusive baby and children’s collection blends sentimental design with the whimsical charm Konges Sløjd is known for.
Created as a heartfelt love letter to Rosie’s children, Jack and Isabella, each piece in the collection features deeply personal details drawn from Rosie’s life. From Jack’s playful doodles to Isabella’s favourite saying, “Ciao Bella,” every design is a celebration of family, memory, and everyday magic.
A Personalised Kidswear Collection Inspired by Motherhood
Soft, nostalgic, and timeless, the Rosie x Konges Sløjd collection is filled with special touches that tell a mother’s story. Expect elegant prints, delicate florals (inspired by Rosie’s favourite flower), and subtle preppy styling across baby clothes, toddler outfits, and accessories. These heirloom-worthy designs capture the tender moments of motherhood while offering the comfort and quality families love about Konges Sløjd.
This is more than fashion — it’s wearable storytelling made for little ones, full of sweet, sentimental details that make every item truly unique.
From Instagram DM to International Launch
The collaboration began with a spontaneous Instagram message from Konges Sløjd founder Emilie Konge to Rosie Huntington-Whiteley, asking if she’d like to co-create a collection. Rosie’s warm and enthusiastic yes sparked a creative partnership rooted in shared values and a love of timeless children’s design.
Rosie has long been a fan of Konges Sløjd, dressing her children in its playful, poetic pieces since they were babies. This new collaboration brings her personal style and vision into the brand’s universe, resulting in a one-of-a-kind kidswear capsule filled with heart.
Where to Shop the Rosie x Konges Sløjd Collection in Australia
Australian families can shop the Rosie x Konges Sløjd collection exclusively at Little French Heart, the official Australian stockist for this collaboration. Discover a curated range of baby and kids clothing designed with meaning, magic, and a modern European aesthetic.
Explore the full range of baby rompers, girls dresses, printed tees, and keepsake accessories, all designed for comfort, style, and storytelling.
Don’t miss your chance to own a piece of this unforgettable collaboration.
Shop the Collection Today
Celebrate motherhood, memory, and timeless design. Shop the Rosie x Konges Sløjd collection now at Little French Heart – Australia’s exclusive destination for luxury babywear and designer children’s clothing.
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