Clothing and Fabrics, Shopping, Toys
How to Pronounce Danish Children’s Brand Konges Slojd
Sep
How to Pronounce Danish Children’s Brand Konges Slojd
Over the years, many customers have asked me how to say Konges Sløjd so I thought it was time to write this journal entry — not only to share how to say the name, but also to offer a small glimpse into the story behind the brand and its founder, Emilie Konge.
Danish brand Konges Sløjd is cherished for its playful yet thoughtfully designed baby clothing, children’s clothing, toys and décor — pieces that feel both whimsical and beautifully considered. At Little French Heart, we have proudly stocked the brand since around 2019, after first falling in love with the poetic charm of its early creations, from Pierrot-inspired birthday trains to enchanting whale dinner sets. There was something instantly captivating about them — a sense of nostalgia, imagination and gentle humour that felt like love at first sight.
And while many people quickly fall in love with the brand’s aesthetic, becoming familiar with how to pronounce the name — and with the story behind it — often becomes part of that journey too.
How do you pronounce Konges Slojd?
How did the brand come to be called Konges Sløjd?
There is no doubt that the name Konges Sløjd sparks curiosity among many parents and families — and among anyone fascinated by language and the origins of words, as I have been over the years as a former journalist. Even the Danish vowel “ø” feels slightly mysterious to those of us outside Scandinavia, adding to the intrigue surrounding the brand.
It’s also easy to assume the name might be “Kongens Sløjd,” which would translate to “the King’s.” But in fact, the first part of the name, “Konges,” comes from the surname of the brand’s founder, Emilie Konge. In 2014, Emilie created the very first Konges Sløjd product in her cellar in Copenhagen, carrying forward a family name inherited from her great-grandfather.
The second part of the name, “Sløjd,” is an old Swedish word associated with skilled, solid craftsmanship. The term reflects Emilie’s earlier work producing wooden tables and speaks to the brand’s enduring design philosophy — creating beautiful, durable pieces with thoughtful details and a strong sense of artistry.
Together, the name Konges Sløjd represents something deeply personal: a blend of Emilie’s heritage, craftsmanship, and design sensibility, brought to life through products that feel both poetic and enduring.
Konges Slojd at Little French Heart
At Little French Heart, this sense of heritage and craftsmanship is precisely what continues to draw us to Konges Sløjd. Beyond the whimsical prints and beautiful silhouettes lies a deeper story — one of thoughtful design, enduring quality, and a gentle celebration of childhood. It is this blend of artistry and meaning that makes each piece feel less like a passing trend and more like a keepsake, destined to be cherished as part of a family’s memories for years to come.
You can find Konges Slojd at Little French Heart.
This article was first written in 2023 and has been adapted as we have grown with Konges Slojd. We hope you have enjoyed it.
Kim xox
